Founder and President of APOREP - the Portuguese Association of Protocol Studies.
One of the most renowned Portuguese experts on corporate image, cross cultural communication, and protocol.
She has developed outstanding executive trainings and executive coaching in Portugal, Austria, Belgium, Brazil, Cape Verde, France, Namibia, Netherlands, Spain, Belgium, Angola, and the People’s Republic of China.
Holding a master’s degree in International Relations (Lisbon University), she has been invited to give classes at the Portuguese Diplomatic Institute since 1998 and at several universities in Portugal, Spain and Brazil. She is currently a researcher at the “Instituto do Oriente” (University of Lisbon) and a Masterclasses teacher at Protocolbureau, in Netherlands.
She’s the author of two books: “Imagem e Sucesso” (9 editions – Leya, Casa das Letras) and “Imagem e internacionalização” (2 editions - Verbo), as well as being a contributor to “Encyclopaedia of International Relations” (Leya, D.Quixote) and a co-author of “Protocol to Manage Relationships Today (Amsterdam University Press) among other Portuguese, Brazilian and Spanish books.
She worked as a cultural adviser of the Portuguese Prime Minister from 1989 till 1996.